The Crescent’s latest arrival will throw open its doors to customers in June and will be a UK first.
GHM! is a brand new retail concept for ‘savvy shoppers’ who want to replenish everything from food and household staples through to kids clothes and it will open at the development on June 7.
Around 20 staff have been appointed at the store who will work alongside Leicestershire born and bred manager Jenny Low.
The clothing will come from the Pep & Co brand, which has featured in an ITV 1 documentary in recent weeks.
The store in Hinckley is the first of its kind in the country with further openings set to follow at a later date.
Tony Baker, of the Tin Hat Partnership, said: “It’s great to have a retail first coming to the Crescent. The team behind GHM! and Pep & Co have a very strong track record in retail over many years and we believe, therefore, this is going to attract national interest.
“The scheme is starting to fill up with a mix of retail, leisure and restaurants and cafes, with strong interest in the last few remaining units.”
GHM! joins Sainsbury’s, Cineworld, TK Maxx, Prezzo, Wed2B, Costa, Tarro Lounge, Elbow Room, FAB, Burger King, Simply Gym, Mobility & Lifestyle, Poundland and Rossini, which are all already open.