Experience economy boost to intu’s half term footfall

The number of new leisure attractions and improvements at intu’s portfolio of popular destinations helped to increase half term footfall by 4.8% compared to the same time last year.

The biggest rises were at intu Watford, intu Lakeside and intu Metrocentre where a range of leisure brands have opened within new areas of the centre, including the 400,000 sq ft extension to intu Watford.

intu Lakeside saw its half term footfall boosted by addition of Nickelodeon Adventure, Puttshack, Flip Out and Hollywood Bowl within a new 175,000 sq ft leisure development which opened to the public last summer.

The arrival of the world’s first Angry Birds Adventure Golf and new climbing wall Clip ‘n Climb helped to draw in the crowds at intu Metrocentre.

Martin Breeden, centre performance director at intu, said: “We’re focused on increasing footfall, dwell time and rental performance by bringing in more experiences, brands and design enhancements for our visitors to enjoy.

“This transformation of our centres into popular day-out destinations helped to increase total footfall by 4.8% over the half term period, with some of the most significant rises in the locations where we’ve been focusing our investment over the last few years.”

It was announced earlier this month that intu also has brought together teams including development, asset management and commercialisation into one directorate to accelerate the transformation of its centres with new enhancements and activities.