Best Western adds 20th BW Premier Collection property Seckford Hall Hotel to growing brand portfolio

Best Western GB has announced the activation of Seckford Hall Hotel, BW Premier Collection, marking the continuation of an ambitious year of growth for the company, and the 20th BW Premier Collection property to the group, since it launched in 2016.

BW Premier Collection by Best Western properties are upscale, luxury boutique 4-star hotels each distinctive and delivering a truly unique guest experience. The latest property to join, 16th-century listed country house Seckford Hall Hotel BW Premier Collection is no exception and steeped in Tudor history.

Located a few miles from the Suffolk coast in the outskirts of Ipswich, Seckford Hall Hotel is the gateway to East Anglia for tourists and business travelers alike. It’s in easy reach of glorious sandy beaches, picture perfect country towns and villages, and the famous Suffolk countryside that has been an inspiration to generations of painters.

Seckford Hall is home to a range of rooms that combine classic comforts with modern essentials for a relaxing and extra-special stay. In addition to luxurious bedding, stylish furnishings and excellent views, the team also like to throw in a few extra home comforts, so each room comes with cosy bathrobes, a large flat screen TV, free WiFi, and complimentary tea and coffee.

Rob Paterson, CEO at Best Western GB says “We’re delighted to welcome Seckford Hall Hotel, BW Premier Collection and add to our amazing selection of hotels in East Anglia. Best Western now has brands to suit every guest, from economy to luxury, across over 260 locations in Great Britain. We look forward to working in partnership with the team at the hotel to showcase and celebrate their hotel both locally and globally.”

Best Western GB has surpassed expectations in the past year and is on track to beat its record-breaking period of business growth, with more hotels activated in 2019 than any previous year. The company is also celebrating the recent announcement that it will feature in an exciting TV debut on Channel 4 later in 2020, which is set to follow CEO, Rob Paterson, and his Yorkshire HQ team as he leads the membership organisation through an ambitious period of development.