Aesop joins beauty mecca of Monmouth Street in Seven Dials

Shaftesbury has announced the launch of Australian luxury skincare brand, Aesop, at 16 Monmouth Street, joining a host of other well-established beauty brands within the unique precinct of Seven Dials, in London’s West End.

The 1,412 sq ft space offers visitors a vast selection of its sought-after skin, hair and body products, distinguished by botanical and laboratory-generated ingredients of the highest quality. Meticulously-considered design is signature to both Aesop’s products and store spaces, and Aesop’s new Seven Dials site is no different. The unit is fitted with unique curved interior walls, rich timber floorboards and cast iron basins, while the intimate salon space features a burnt sienna bench and brick fireplace.

Aesop’s latest opening positions the brand alongside a number of other beauty powerhouses on Monmouth Street, strengthening Shaftesbury’s development of the area as a one-stop-beauty destination. With natural skincare specialists, Kiehls, French beauty authorities, Caudalie, international beauty innovators, Deciem, and American sensory beauty brand, Fresh all operating on Monmouth Street, Aesop is in premium beauty company.

Commenting on the news, Samantha Bain-Mollison, Head of Retail at Shaftesbury, said: “The recent opening of Aesop within Seven Dials is perfectly timed to coincide with new year lifestyle overhauls from consumers. The addition of this renowned Australian skincare brand within our portfolio also marks an exciting shift for Monmouth Street towards becoming an extensive beauty hub, with international brands, such as Caudalie and Kiehls, increasingly choosing Seven Dials for their West-End home. We are excited to see how the area develops over the coming year and look forward to diversifying our unique lifestyle and beauty mix further throughout 2020.

A spokesperson from Aesop added: “Clients can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. The Seven Dials store’s trained consultants are able to offer advice about products best suited to individual needs. Aesop was founded in Melbourne in 1987 and today offers its superlative formulations in signature stores around the world. As the company evolves, meticulously considered design remains paramount to the creation of each space.”

The Antipodean brand also joins luxury perfumers, Miller Harris, as well as expert male groomers and barbers, Murdock, further diversifying Monmouth Street’s curated beauty and lifestyle offering.

JLL and Nash Bond represented Shaftesbury. Aesop dealt directly.