Following a year of high-profile global launches, including its debut store in New York, The White Company has chosen The Mall at Cribbs Causeway as home for its largest store in the South West.
intu and M&G Real Estate, joint owners of The Mall, have announced that The White Company will open a 4,000 sq ft unit at the centre, committing to a 10-year lease. The store will offer the brand’s complete range of luxury lifestyle products, from fashion clothing, nightwear and accessories to homeware, beauty and fragrance products. This is in addition to The Little White Company’s premium-quality baby and children’s clothing and nursery essentials.
Established in 1994, The White Company is renowned for supplying supremely stylish, designer-quality, yet affordable products – principally in white.The brand is particularly proud of its beautiful stores and offer a seamless shopping experience making customers feel wonderfully welcome.
The iconic British brand will join the likes of John Lewis, Lakeland, and Marks & Spencer in The Mall’s aspirational lifestyle and homeware offering.
Colin Flinn, regional managing director – west at intu, comments on behalf of the joint owners:
“We have seen ongoing demand from lifestyle stores and the arrival of The White Company strengthens the offer we have at The Mall. The White Company perfectly complements the diverse offering and we will continue to work hard to maintain what is already one of the main retail hubs in the South West.
“Over the last few years, we have experienced a sustained growth in footfall that makes clear that shoppers and retailers alike view The Mall as one of the South West’s key retail and leisure destinations.”
The Mall at Cribbs Causeway is owned by M&G Real Estate, intu and JT Baylis. Cushman & Wakefield and Time Retail Partners represent the owners of The Mall.