Bilfinger GVA announces return to popular name and new brand identity

Ian Stringer, Regional Senior Director for Bilfinger GVA’s Midlands office.

Bilfinger GVA, the leading UK real estate advisory business, has reverted to the name GVA.

The announcement of the company’s new name was made at its annual directors’ conference earlier this morning, and follows on from the re-naming of its parent company to APLEONA in October.

Gerry Hughes, Chief Executive of GVA, comments: “We’re delighted to present our new name for our UK business. This important announcement marks another positive step in what is the start of a transformational period for this company. Importantly for us, retaining our historic name as the cornerstone of our identity going forward maintains the heritage and significant commercial value associated with GVA.

“This equips us well in moving closer towards our wider vision for growth. As the UK’s leading real estate advisory business this is an exciting opportunity to build upon our market position here in the UK. It also enables us to grow throughout continental Europe alongside our much valued overseas colleagues and affiliates.”

Ian Stringer, Regional Senior Director for GVA in the Midlands, said: “As a company founded in the Midlands, the GVA name has a particular resonance and we pleased to be retaining it as part of our identity as we move forward.  For our clients in the Midlands – as across the UK – this will very much be business as usual.”

As well as retaining the commercial value of GVA, this positive change brings the company brand identity in line with that of its parent company APLEONA.

This most recent announcement, as well as that of its parent company, follows the sale of the then Bilfinger Building and Facility business segment, now APLEONA, to private equity firm EQT in August.

APLEONA, with headquarters in Frankfurt, Germany, is active in more than 30 countries with a broad real estate and industrial advisory service. Revenue of € 2.5 billion was generated in 2015 with 22,000 employees.

Gerry Hughes adds: “We’re confident we can become the undisputed market leader in real estate advisory and management services in the UK and Europe.”