Plans to continue the transformation of Kidderminster town centre

Exchange Street Properties Ltd has submitted a planning application to Wyre Forest District Council to further enhance Kidderminster town centre.

The application focuses on plans to transform the former Brinton’s Carpet headquarters into a prime leisure destination.  The development proposes a sympathetic restoration of the historic Grade II listed building in the heart of the town centre.

The 42,000 sq ft development will create approximately 20,000 sq ft of retail/restaurant space, with a primary frontage to Riverside Walk including a separate building with a frontage to Exchange Street/Town Hall Square leaving room on the upper floors for further development.

The development site is owned by local developer Max Goucher who recently brought the former Brinton’s headquarters after hearing it was on the market “I grew up in Kidderminster and the Brinton’s name is synonymous with the area, when I heard the site was for sale I immediately felt an affiliation for the location and to bring this historical –un-used building to life again.” Said Max.

Max was a minor joint venture partner of the Weavers Wharf scheme in the town centre and is keen to continue to be involved in the transformation of Kidderminster town centre.

Councillor John Campion Cabinet Member for Planning and Economic Regeneration said “The District Council has exciting plans to transform the public realm in Kidderminster during the course of the next year that will see improved spaces from Exchange Street through to the Bull Ring and High Street and we welcome proposals that bring that will bring that vision to life.”

Councillor Helen Dyke, Wyre Forest District Council’s Member Champion for Centres said “I’m very pleased to see any proposals come forward that add to the vitality of the Town Centre, including those that improve our leisure offer that will attract further visitors to the town.”

It is likely that the application will be determined late summer this year.  Pending approval work is likely to start on site late 2014/early 2015. Wright Silverwood are acting on behalf of Exchange Street Properties Ltd.