When a customer survey revealed Carswell Gould’s top attribute was its dazzling creativity in meetings, it triggered the launch of an amorous campaign with prizes for Hampshire businesses up for grabs.
Carswell Gould, the south’s leading marketing communications agency, has launched a campaign this February, inviting business leaders to vote for who they would most like to go on a ‘creative date’ with.
Those who vote will be eligible for a free consultancy session with the award-winning agency.
Carswell Gould’s ‘Creative Dates’ campaign was inspired by research showing one of the key attributes Carswell Gould’s clients value is the creative experience they get when meeting – or having a ‘creative date’ with the agency.
Creative Dates centres around a standalone website, coded by Carswell Gould’s in-house team of web developers who have worked on projects for the likes of Baileys and Martha Lane Fox’s Go On UK campaign.
On the site, visitors are urged to watch the agency’s very own ‘dating video’ before voting for who they’d like to go on a ‘creative date’ with.
In doing so, they are able to enter a competition to win a consultancy session (also known as a ‘creative date’) with Carswell Gould.
In true Carswell Gould style an integrated campaign is being rolled out to bring visitors to the site. A creative print advert features in this month’s Hampshire Business magazine and social media activity will point towards the site over coming weeks. Marketing managers and business leaders across the region will also receive Valentine’s cards on February 14, created by the agency’s in-house designers and pointing them to the website.
CG’s Managing Partner, Ed Gould, said: “Creativity is at the very heart of what we do and what sets us apart from the competition. We hope that this latest campaign will showcase just that and give businesses across the South and the UK a flavor of what we could do for them.”
Head to www.creativedates.co.uk to vote for your favourite creative date or book a meeting with the Carswell Gould team.