The North East’s largest outlet shopping destination, Dalton Park, has announced a standout 2025, achieving its third year of record-breaking sales growth with a +6.1% uplift.
Festive trading outperformed expectations, with momentum sustained right through to Christmas Eve, surpassing traditional outlet trends. Sales rose +14% on Christmas Eve followed by an exceptional Boxing Day with sales up +22%. The demand continued into New Year’s Eve, which delivered a +32.2% surge in sales, capturing both late festive spend and a powerful post-Christmas rush.
With an annual footfall of 4.6 million visitors, the outlet shopping destination has seen stellar performance across its categories. This was led by Health & Beauty (+29%), with strong halo effects from the arrival of Rituals in May which subsequently drove growth for the wider category. Menswear, sportswear, food and beverage and mixed fashion also saw significant uplifts, demonstrating the strength of not only Dalton Park’s tenant mix, but the leasing strategy that Global Mutual has adopted over the last year.
Since being acquired by Global Mutual in 2022, Dalton Park’s total sales have increased by +31.2%. When compared to pre-covid sales figures, 2025 sales have exceeded by +41.8% – significantly outperforming the retail landscape.
Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual commented: “Dalton Park’s performance in 2025 highlights the power of a strong leasing strategy and compelling retail offer. Delivering record sales for a third consecutive year – while significantly outperforming both pre-Covid and post-acquisition benchmarks – demonstrates the long-term strength of the destination and the confidence retailers have in the scheme.”
