TikTok shopping specialist launches city headquarters

Alex Tross, director of Centrick Commercial, and Sara Guo, chief executive officer of Wesconnex, at the company's new offices at 21 Bennetts Hill in Birmingham.

A digital marketing company which is on a mission to become a world-leading TikTok live shopping specialist is launching a new headquarters in Birmingham, Centrick Commercial has announced.

Wesconnex has signed a lease on 2,221 sq ft of office space at 21 Bennetts Hill in the city centre. The marketing and sales agency is at an exciting point of its growth plans and is confident enough in Birmingham to commit to a lease.

A comprehensive design-led refurbishment has been completed at 21 Bennetts Hill. It offers contemporary grade A office accommodation behind a period facade, with suites available from 658 sq ft to 2,810 sq ft.

Built in an Art Deco style, 21 Bennetts Hill has cutting-edge boutique accommodation with a blend of heritage and modern facilities designed to appeal to occupiers, with the benefits of mindfulness and flexible working.

TikTok is a social media platform for creating and sharing short videos and is now becoming a booming industry for live shopping. Wesconnex is on a mission to become the world’s go-to TikTok live shopping specialists by strategically facilitating brands to engage with their target audiences. It develops marketing channels to attract target customers, making content strategically tailored to their interests to create a community ready to be engaged and marketed to.

Alex Tross, director of Centrick Commercial, acted on behalf of landlord Hortons Estate. He said: “The office space at 21 Bennetts Hill has been transformed by Hortons Estate and is the perfect fit for Wesconnex as it continues its growth. It is located in a vibrant and thriving part of the city centre and offers the company and its workforce a wonderful and stylish new headquarters. I wish them well in their drive to become one of the leading TikTok marketing specialists.”

Sara Guo, chief executive officer of Wesconnex, said: “We are delighted and excited to move into our new space. The move represents both our early success as a company and the huge potential our business has. Being based amongst the buzz of the city centre and in a modern office and studio space provides our team with a place they want to work in and is important in supporting us to recruit the best talent. It is also the perfect home for the studio used for our flagship TikTok channel, The Female Formula.”

Centrick chairman James Ackrill said: “Investment by Hortons Estate has led to the creation of a wonderfully stylish office building right in the very heart of Birmingham city centre. It is no wonder that companies are attracted to 21 Bennetts Hill which combines the extremely attractive architectural style of years gone by with the very latest technology to provide a first class business environment.”