Birmingham’s biggest graphics solutions business is going for gold by producing the UK’s “largest ever banner display” which is about to be installed next to the Olympic stadium in London.
Hollywood Monster has been awarded the huge Olympic site contract by Westfield, the latest in a string of high-profile projects it has completed for the retail giant. The £1.45 billion Westfield Stratford City – Europe’s largest urban shopping mall with over 300 High Street names and 50 restaurants – will be officially launched by Nicole Scherzinger on Tuesday, September 13th.
Hollywood Monster employs around 65 people and works with major companies including Next, Virgin Media, LilyWhites, Debenhams, Ann Summers, Coach, Whistles, HMV, Westfield, Carillion, Morgan Sindall, Lovell Homes, Redrow and Bovis Homes. Sectors it is active in include commercial and residential property, construction, retail, corporate, exhibition, outdoor media, event, stadium, museum and theatrical.
Director Simon McKenzie said: “We’re used to tackling huge projects, working as we do with various sports stadia and major construction clients, but this is the largest banner display we’ve ever undertaken. In fact, we believe it’s the largest ever produced in the UK.”
Measuring a vast 350 metres by 14 metres the banner display, which has images with a retail theme, is being installed this week at the new Westfield Stratford site, directly opposite the new Olympic stadium.
Simon said: “It’s a huge coup for us because Westfield Stratford is the retail development of the moment – it’s part of the UK’s most ambitious regeneration project in the run up to the 2012 Olympic Games and of course it’s one that we’re really excited to be involved in.”
Over the next few months, 2,800 new homes are set to be built near the Westfield centre and the Olympic stadium, along with the transformation of a former landfill site into the largest park created in Europe for 150 years.
“In addition to the record-breaking banner, we’re also producing 85 hoardings for the site; 40 vinyl glass wraps and 45 fabric hoardings,” added Simon.
A creative team has been producing the banner over the past 20 days at Hollywood Monster’s Tyseley HQ, and its rope access installation team of 20 will be positioning it at Westfield between September 1st and 12th, ahead of the centre’s grand opening on September 13th. The banner display was printed on a HP Revolution five-metre wide press on 400g per sq/m mesh fabric.
Hollywood Monster has a proven track record of working with Westfield. Earlier this year the business was responsible for creating and producing the circus-ring themed set for the UK premiere of Robert Pattinson and Reece Witherspoon’s movie Water For Elephants, which took place at Westfield London. The set included a 27metre broadcast wall and coverings for the circular stage and podiums for the stars to greet their public from.
Simon said: “The calibre of contracts we’re awarded from Westfield is very high – there’s lots of scope for creativity and flair, something our team prides itself on. We can’t wait to see the full effect of the Stratford banner – it’s going to have a massive impact.”
