E-commerce homeware brand Laura James is set to expand its operations with a move to a new 217,785 sq ft headquarters at DIRFT, one of the Midlands most successful logistics hubs. The move marks the company’s first major real estate transaction, underlining the scale of the brand’s growth.
The Build-to-Suit project, developed in partnership with Prologis UK, will allow Laura James to consolidate its distribution operations, enhance its customer offering and invest in a larger workforce. Location was a critical factor, with DIRFT in Northamptonshire offering the scale, connectivity and sustainability credentials required to support the company’s ambitious strategy and business plan.
Matthew Talbot, Chief Executive Officer at Laura James said: “We needed a new distribution facility that allows us to improve speed of service and enable the business to continue to grow at a fast pace without operational constraints. We chose a location that would drive efficiency across our UK supply chain. With strong transport links, proven sustainability credentials and flexibility all key to our decision, Prologis helped us find the ideal solution at DIRFT. We are extremely excited to bring all our operational activities under one roof and look forward to working with the Prologis team on the project.”
Laura James will be sat alongside some of the UK’s most renowned household retailers at DIRFT, including Dunelm, Tesco and Sainsbury’s. The site, at the heart of UK logistics, offers fast access to the M1, M6 and A14, as well as dedicated rail freight connectivity – enabling efficient, nationwide distribution.
The new facility, DC8, will target BREEAM Outstanding and EPC A+ ratings, with features including rooftop solar PV to support cost-effective operations. Laura James will also benefit from DIRFT’s PARKlife™ amenities, designed to support wellbeing, mobility and workplace experience.
As part of the deal, Laura James will take advantage of the Prologis Essentials platform to support their new HQ fit-out. From advanced racking and Material Handling Equipment to smart-building infrastructure, automation and backup power, Prologis Essentials is delivering tailored solutions to ensure operational readiness and efficiency from day one.
James Hemstock, Capital Deployment & Leasing Director at Prologis UK said: “Our focus has been on helping Laura James secure a future-ready facility that can support their growth ambitions. Their decision to choose DIRFT reflects the strong momentum we’re seeing at the park, with customers increasingly drawn to its connectivity, scale and sustainability credentials. We’re delighted to welcome Laura James to DIRFT and look forward to working closely with the team as their new Midlands headquarters comes to life.”
Construction of Laura James’ new headquarters started in September 2025, with base build expected to take nine months. Laura James will exit their current Sheffield facility during June with its new facility expected to be fully operational from September 2026.
