Scandinavian designer stationer opens in Guildford

M&G Real Estate, one of the UK’s largest property investors, has completed a new letting to kikki.K, the Swedish designer stationery brand, for Guildford high street.

The retailer, which currently trades from boutiques in Covent Garden and Birmingham and in a quartet of concessions at Fortnum and Mason and Selfridges, has opened its third standalone store on Guildford’s High Street. kikki.K has taken a new ten-year lease for the 1,469 sq ft shop, which was recently vacated by Pandora, which relocated to larger premises inside The Friary, Guildford.

The letting is one of four secured by M&G Real Estate in Guildford in the past month. KFC and Subway have taken adjacent restaurants at the heart of the top floor food court on ten-year leases for a collective 1,435 sq ft of space. The final new letting to announce is Krispy Kreme, who has opened a new kiosk in The Friary formerly occupied by Snog on a five-year lease, supplying sweet treats for the centre’s shoppers.

Scott Linard, Director of Asset Management & Leasing for M&G Real Estate, commented: “Over recent years, we have seen a marked shift in the tenant line-up at The Friary as we have worked to deliver an improved mix of brands that better align with the catchment of this popular and busy town.

“kikki.K’s move to Guildford – for their third standalone UK store – is evidence of the town’s growing appeal for new national and international retail brands; something we anticipate will continue to grow as the town reinforces its position as the leading shopping and dining destination in the area.”

These lettings are the latest in a continued run of new openings in Guildford, and specifically at The Friary, including Zara Home, Levi and Pandora. They join some of the most popular international and national brands including Zara, Superdry, River Island, Topshop and Urban Outfitters.

Lunson Mitchenall and Time Retail Partners are the retained agents for M&G Real Estate at The Friary, Guildford. CWM acted for kikki.K and Morgan Williams represented Krispy Kreme. KFC and Subway were unrepresented.