Development engineers choose AVA PR

One of the East Midlands fastest growing consulting engineering firms, M-EC Ltd based in Ibstock, Leicestershire has appointed the award-winning PR and marketing consultancy AVA PR to spearhead the next phase of its own development.

With its head office between Lutterworth and Market Harborough, AVA PR celebrates 15 years specialising in the property and construction industry this month. This breadth of experience was one of the reasons the firm was selected as M-EC’s preferred partner to develop corporate branding and exhibition/marketing collateral in time for the first of the company’s 2012 showcase exhibitions.

M-EC’s managing director, Eddie Mewies commented: “Having managed to grow year on year throughout the recession, we are determined to maintain this momentum. However, we fully appreciate that we are engineers, not marketeers and how we look and present ourselves needs to be a reflection of our own professionalism. Having the creative yet pragmatic skills of a team like AVA PR working alongside us has already made a huge difference to how we appear to existing and potential clients and this has also given our own team a boost and a sense of pride.”

Natalie Thew, AVA PR Director said: “M-EC’s project fitted perfectly with AVA PR’s skill set and the tight deadline is the sort of challenge we relish, we were commissioned on December 23rd and had to deliver everything by January 25th – with Christmas and New Year in between it was ‘all hands on deck’! But we are all delighted with the finished product and are already planning M-EC’s next phase.”

“As a relatively young, but already successful company we certainly can’t ignore the positive role professional corporate communications plays in profiling a business, particularly as we work throughout the Midlands and not just in Leicestershire,” said Alex Bennett, director M-EC. “It’s something we are looking to develop, incorporating social media, press, advertising and other marketing strategies and with AVA PR it’s just like having a full marketing and PR department on tap – perfect for our needs.”

M-EC will be exhibiting next at the Love Business East Midlands event on February 14th at Donington Park. oming two new members to our team.”