National property consultancy Carter Jonas today launched its refreshed brand as part of the firm’s strategy for continued growth and development.
Mark Granger, chief executive at Carter Jonas, said: “We are in a period of sustained growth and development. From a company with a turnover of £15million in 2009, we are now a multidisciplinary property partnership with a turnover of £40million. Our business has evolved tremendously in the last five years and we needed the brand to reflect this.”
In December last year Carter Jonas relocated to new national headquarters at One Chapel Place, W1, which represented a significant milestone in its evolution. And in line with its national expansion strategy, the firm has continued to invest significantly across the business in order to improve the range of services for its clients.
“With improving economic conditions and market sentiment, we took this moment to review the existing brand to ensure it reflects both our collaborative and business minded culture, as well as our ambitious growth strategy,” added Mark Granger. “We are delighted with the results.”
Mark Charter, head of Carter Jonas’ Oxford office said: “Our office is the biggest in our network outside London now with 75 people working in Summertown advising clients across all our disciplines. Our brand needed to evolve locally and nationally, and it’s great to see how it’s being rolled out. Our staff are already impressed with the results and we hope that our clients will be too.”
Charged with rolling out this brand refresh will be Tom Foulkes, who has been appointed as head of marketing & communications. Tom joins the firm from leading development and infrastructure consultant Peter Brett Associates (PBA), where he was marketing director and global creative ambassador for the D&AD’s White Pencils. Prior to PBA, he was marketing director at Arup; global head of marketing at Buro Happold; and spent eight years as head of retail marketing at Land Securities Group plc.
“I am delighted to be joining Carter Jonas at such a pivotal point in the firm’s expansion strategy”, said Foulkes. “The brand refresh is simply part of its evolution given the partnership’s excellent performance this year. Our focus however remains on communicating that we have trusted experts who deliver solid, longterm advice to enhance the future prosperity of our clients.”
The creative agency NextBigThing was awarded the design brief to create a more contemporary, more confident brand identity.
Glenn Harrison, creative director at NextBigThing, said: “Understanding their clients has been the cornerstone of Carter Jonas’ service for over 159 years, and their products and services have been developed to meet their diverse needs. Our brief was to honour this heritage, making it relevant for now and for the future.”
The brand refresh is being rolled out across the firm’s 29 offices from 8 September 2014.