Export breakfast on Friday

A leading exporting expert will be passing on his valuable advice to businesses planning to sell their products overseas in the countdown to Coventry and Warwickshire Chamber of Commerce’s annual conference.

Adam Shuter, managing director at Exact Logistics on the Dunchurch Trading Estate in London Road, Rugby, is among a panel of speakers lined-up at the Export Breakfast between 7.45am and 9am on Friday, October 4, at Stareton Hall, Stoneleigh Park, ahead of the chamber’s 12th annual conference.

Adam, who has 30 years’ experience in exporting, will be urging businesses to ensure the logistics element of their exporting plan is in place.

He said: “More and more businesses are now starting to dip their toes into the overseas market and before getting underway, it is really important that a strategy is finalised regarding logistics because quite often the delivery of the goods is the first point where your customer touches your company.

“There are various aspects to consider such as packaging, selecting the right logistics partner, having the correct insurance cover and making the delivery as easy as possible both for you and your customers whether that it is in Europe or further afield.

“When selling abroad it is absolutely critical to understand how your customer wants to buy your goods. Selling a complete package including delivery is much more convenient for your customer and gives you control over the transport process and the amount charged for transport.

“Communication is key to making deliveries as smooth as possible which means giving the correct delivery address, booking-in requirements and unloading times, passing on a contact name and telephone number just in case of an emergency since deliveries can be delayed by unforeseen circumstances and being aware of local loading regulations.

“Exporting can seem daunting but it is as easy as dealing with any transactions in this country – it is just a case of carrying out all the necessary checks and having the right processes in place.”

He said Exact Logistics – which specialises in delivering and collecting small consignments of palletised freight throughout the UK and Europe – is going from strength to strength and their daily delivery service between Germany, Austria and Switzerland and the UK is growing quickly.

“Trading overseas is becoming a new avenue for businesses however large or small to prosper due to the economic recession and we are proof that there is a massive untapped market for companies to explore,” Adam added.

Other speakers at the free Export Breakfast session on October 4 include UKTI regional director Paul Noon and Serious Games International managing director Tim Luft.

Limited places at the event are available for delegates, who are also attending the annual conference, by emailing [email protected] or ringing 02476 654321.