Flexible workspace specialist x+why signs new tenant Too Good To Go

B Corp certified, flexible workspace specialist x+why has signed a pioneering fellow B Corp, food waste app Too Good To Go at their new Birmingham site, Foundry at Brindleyplace. The fast-growing company will use their space at Foundry as its Midlands hub.

Too Good To Go is the free app that allows its users to rescue food waste. Every day, delicious, fresh food goes to waste at cafes, restaurants, hotels, shops and manufacturers – just because it hasn’t sold in time. The Too Good To Go app lets you buy and collect ‘Magic Bags’ of this food – at a great price – so it gets eaten instead of wasted. Customers won’t know exactly what’s in their order until they pick it up – it’s all part of the surprise.

Brindleyplace landlord Hines, the international real estate firm, has partnered with x+why to operate the 40,000 sq ft of space spread over the first, second and third floors at Foundry, to provide a fully serviced and managed work environment. The space has been designed to support and inspire young, impact-led companies on their journey to profit. With wellbeing, collaboration, and fun the heart of the entrepreneurial hub, it’s a destination for business and personal development as well meeting the growing demand for flexible workspace in the Midlands. Alongside a thriving community are amenities that the largest of corporates would be proud of – ranging from event space to a tech enabled gym.

x+why are both certified B Corporations – meaning they are committed to reinventing business by pursuing purpose as well as profit. To underscore the building’s green credentials, Foundry is currently working towards the RICS-accredited SKA Gold rating, demonstrating an active commitment to sustainability.

Jess Banner, Regional Lead (Midlands) at Too Good To Go comments: “We chose x+why’s space at Foundry because, as fellow B Corps, we share very similar ethics when it comes to the importance of sustainability and wellbeing at work. We’re really looking forward to being a part of the community and to meet and collaborate with like-minded people and businesses.”

Rupert Dean, CEO of x+why, said: “We are delighted to announce fellow B Corp, Too Good to Go, as a new tenant. An important commitment of becoming a B Corp is to support others with their B Corp journey and this is a perfect example of this commitment – two B Corps coming together to bring better business to Birmingham. Foundry itself offers a high-quality workspace centred on wellbeing and sustainability, a wonderful environment in which to grow their workforce.”