Colliers International launches EMEA Location Strategy service for global occupiers

Elias van Herwaarden, Head of EMEA Location Strategy, Colliers International

Colliers International has announced that industry specialist Elias van Herwaarden has been appointed as the Head of EMEA Location Strategy to provide location strategy advisory services to global corporations.

Elias joins Colliers from Deloitte and has spent more than three decades advising global organisations on the location strategy for their global business footprint and will now join the EMEA division of the global real estate advisory firm as part of the Occupier Services business. His experience includes advising on corporate expansion and footprint optimisation as well business process outsourcing and global business services operating models for a wide range of industries across more than 250 cities and 47 countries worldwide. In addition, he has extensively been called on to provide strategic advice for real estate developers and economic development corporations in every region of the world.

Elias’ primary focus will be to lead Colliers’ strategic location consulting capability for key corporate clients based on corporate location drivers such as labour and talent availability, business expansion, and real estate portfolio optimisation. Elias will leverage Colliers’ industry leading occupier services operating platform including portfolio strategy, asset optimisation, corporate capital solutions, complex and emerging markets solutions, data center advisory, corporate industrial advisory, digital and technology solutions, workplace advisory, enterprise FM advisory, project management, lease administration, ESG, and occupier tenant representation.

Andrew Hallissey, Executive Managing Director, Occupier Services EMEA, said: “We’re thrilled that Elias is joining the Colliers team. His deep expertise advising global corporations on strategic location decisions will bring an added dimension to our service proposition for Colliers’ clients whether they’re already established in EMEA, or looking to expand and grow in the region and beyond. Elias delivers a highly sophisticated, holistic analysis of business needs and ensures strategic location decisions are aligned to the most appropriate markets and countries across EMEA and throughout the world.”

The Location Strategy service proposition aims to optimise global business operations through a range of nearshoring and offshoring portfolio and labour strategies. It examines such aspects as labour market opportunities, infrastructure maturity, real estate availability, government incentives, and tax optimisation for corporations looking to operate and optimise business operations and supply chains on a global basis.

Elias added: “Colliers attracted me with its unique entrepreneurial culture and dynamic operating platform supporting major global corporations. 2020 was a challenging year for business throughout the global economy which means that many are now evaluating opportunities to de-risk their operating models and are seeking increased security and resilience going forward as part of their global location strategy. We are expecting to see significant changes in location strategy from major corporates over the years ahead as they move to restructure and de-risk their global operating models.”

Elias also teaches International Business Strategy at KU Leuven, sits on the boards of various international business associations and is a member of the Site Selectors Guild.