The award-winning Canalside Car Park at Brindleyplace is due to receive a 21st Century upgrade, providing a boost to services and facilities.
Estate owners Hines Global REIT (Hines) and Moorfield Group (Moorfield) have negotiated a deal that will award the management contract for the 14-year-old, 903-bay multi-storey car park to leading European car park specialist Q-Park, paving the way for a host of upgrades that will bring it in line with the very best UK and European counterparts.
The improvements include new parking equipment, installation of additional lighting and signage and there will be enhancements to the building’s current security offering as well as extensive additions to existing visitor services.
Parking tariffs, together with the existing 24-hour customer service facility, will remain in place. All current employees will have their roles transferred to Q-Park, ensuring that their jobs remain secure.
Igor Mathias and Jeremy Marchant, Hines and Moorfield, said: “Our decision to bring in Q-Park to manage the car park is part of our wider commitment to maintain and enhance the ongoing evolution of Brindleyplace. The Canalside Car Park aligns with Q-Park’s existing portfolio, and we believe that this deal represents a natural fit.
“For many visitors to Brindleyplace, the Canalside Car Park provides their first impression, so it is essential that it projects the right sense of arrival. While the existing facility has served the estate well since its development, we felt that this was the right time to bring about some improvements that will ensure that it remains in line with the contemporary, urban feel presented by Brindleyplace as a whole both now and well into the future.
“With their outstanding international reputation and attention to excellence in customer service, we believe absolutely that Q-Park will provide the perfect synergy with Brindleyplace, and we will ensure that our customers and tenants continue to receive a first-class experience from the second they arrive.”
Q-Park is one of the top three leading providers of parking facilities in Europe, whether wholly owned, leased, managed or in a hybrid business model. Q-Park stands for quality in parking and is renowned for its quality approach, which has been pivotal in modernising many existing locations.
Adam Bidder, Managing Director for Q-Park, said: “Often car parks are the front door to our towns, cities and shopping centres, providing both the first and last impressions. It is therefore essential that these spaces meet the aspirations of the locations in which they are sited. We pride ourselves on our award-winning quality and customer service and we’re delighted to enhance the parking offer to Brindleyplace visitors.
“We are looking forward to working with Hines and Moorfield in the development of the Canalside Car Park – our first city centre car park in Birmingham – and making a positive contribution to the overall perception of Brindleyplace as Birmingham’s leading leisure and business destination.”
Existing services, such as the electric car charging points and waste recycling stations, will be augmented through the addition of a number of new facilities, including baby buggy and umbrella loan, and a jump starter for unexpected battery failures. The car park will carry a heart defibrillator in case of any emergencies.
