ADI set to create the ‘Screen on the Square’ as part of Dorchester’s regeneration

LED and digital signage specialists, ADI.tv, will install a giant LED screen at the Brewery Square development in Dorchester this October. Housed on the exterior of the new Odeon cinema in Brewery Square, the 60m² LED display will be the dominant feature at the centre of this high profile regeneration project, which aims to create a vibrant cultural, commercial and residential hub to the Dorset town.

The ADI team are developing a complete, custom solution for the ‘Screen on the Square’, which will encompass design, manufacture, structural engineering and installation, and utilise their own high specification LED product.  ADI’s screen will form an integral part of the town centre experience, and will be used to display a variety of content, including cinema trailers, advertising and locally produced content in dynamic high resolution.

About Brewery Square
The largest town centre regeneration project in the South West of England is primed to become a popular retail and lifestyle destination, with an extensive selection of shops and restaurants. Brewery Square will offer an upmarket, continental feel with its open-air dining and attractive central fountain, and once complete comprise of 40 retailers, 6 restaurants, a cinema, a theatre and a spa, not to mention a considerable amount of accommodation in the form of modern townhouses and flats.

A state of the art three screen Odeon cinema is located on the main square, with ADI’s 60m² LED display due to be installed on its exterior in time for the opening on the 26th October 2012.