IoT pioneer Gooee launches in Europe

Gooee, a ‘central nervous system’ for building activity data, is set to revolutionise the European commercial real estate market.

Using sensing hardware and cloud-based software, which is combined into a single solution for smart buildings, Gooee brings together lighting, beacon networking and space analytics to drive application-enabling intelligence for developers, building occupiers, property owners and managers.

It is expected that by the end of 2020, there will be an installed base of 24 billion IoT devices worldwide*. 11.2 billion IoT devices will be installed in enterprise settings, 7.7 billion in government settings, and 5 billion in consumer settings. Scalable and interoperable, Gooee can be used across all sectors in the commercial real estate market to significantly simplify installation complexity, transform human engagement and reduce energy consumption and maintenance costs by up to 80 per cent.

Gooee gathers real-time analytics that enable retailers to create tailored experiences for consumers and increase basket spend. The blend of occupancy and beacon data reduces the cost of managing retail spaces, through enhancing floor layouts and stock positioning to optimise store square footage. It is estimated that Retail environments could see a total potential impact of £313bn-£915bn per year in 2025.**

Using building data to monitor building occupancy, Gooee enables flexible working space to flourish and facilitates working preferences, such as lighting, atmosphere and facilities across commercial assets. This in turn increases employee productivity, health and wellbeing, by up to 23 per cent in instances where lighting quality is enhanced to mimic natural light. Through centralising smart building information into a single app, services are connected across multiple platforms and shorter lease lengths can be managed efficiently, enabling buildings to adapt to tenant change. According to the 2015 McKinsey report, office IoT applications could have an economic impact of £53 billion to £114 billion per year in 2025.

Gooee’s technology has been tested and demonstrated by partners Aurora Lighting, which is currently running a trial with BMW, ABSA Bank, and others across warehousing, hospitality, office and retail environments. CBRE Amsterdam will be undertaking a trial of Gooee in January 2018 to test the system’s commercial applications.

Neil Salt, Co-founder and MD of Gooee, commented: “Gooee is a revolutionary system that is not only changing the way we manage buildings, but the way we interact with the spaces we occupy. Designed to be interoperable with existing building systems and using Lighting-as-a-Host, Gooee’s platform allows developers of software based apps to build value upon our ‘data brain’ without any additional hardware being installed. This future-proofs the investment for the owner, occupier or manager.”  ”

Rick Jacobs, Managing Director, CBRE Global Workplace Solutions: “The built environment has always been open to new technologies to enhance estate management, sustainability, energy savings and occupier satisfaction. However, technological advancements are occurring faster than ever and the introduction of location-tracking technology embedded in luminaires will transform spaces significantly. What Gooee and others are doing is revolutionary and through being interoperable with other systems, it is likely that we will see a rapid adoption rate in our industry.”

This launch follows the recent announcement that Gooee and IoT cloud software pioneer Evrythng have strengthened their partnership agreement with a US$7.5m+ deal, which provides Gooee with a perpetual licence to use Evrythng’s technology in the smart buildings where Gooee is used.

*Business Insider 2015 – Examining How the IoT will Affect the World
**McKinsey 2015 – unlocking the potential of the IoT