This week, the Nottingham Business Improvement District (BID) is launching a major campaign designed to attract people to the city centre and ensure that Nottingham is the destination of choice for shopping and festive nights out this Christmas.
The theme of the campaign is Where it feels like Christmas, which saw great success last year.
A free Christmas guide packed full of fantastic gift ideas, Christmas tips and offers has been created by Its in Nottingham and will be distributed to homes around the county as well as being widely available around the city.
Alongside the guide, a programme of on-street entertainment in the lead up to Christmas will give shoppers around the city something extra special to enjoy. The variety of entertainment ranges from traditional brass bands, real-life reindeer, a Santa’s sleigh and choirs to slightly more unexpected treats – think Disney’s Frozen, festive stilt walkers, acoustic music sets and perhaps even a flash-mob or two.
So whether you’re looking for a much needed break during that last-minute present rush or something for the kids on a wintry, family day-out, there will be something in Nottingham for everyone to enjoy.
The Christmas entertainment will take place every Wednesday evening (6-8pm) and Sunday daytime in various locations around the city centre from 26th November to 21st December.
Those travelling into the city by bus over the Christmas period will be able to enjoy hassle-free travel with the NCT Grouprider during weekends, school holidays and after 5pm on weekdays, whilst tram users will be able to park for free at any of the five park and ride sites and glide into Nottingham with an all-day group ticket for £6 at the weekends and in the school holidays.
Drivers will have access to free on-street parking with the Ring-Go system from 23rd November to 25th December, as well as being able to park for £2.50 from 3pm until midnight on late-night shopping Wednesdays throughout November and December in the NCP Nottingham City Car Park on Mount Street.
Nicola Tidy, director of the Nottingham BID, said: “Nottingham city centre has so many great retail and leisure venues, why would you go anywhere else this Christmas to shop or enjoy a festive night out?”
“I’m sure our Where it feels like Christmas campaign will be highly successful in helping to highlight the great offerings we have and in attracting lots of people to the city.”