Bathroom company hopes to clean up in the Midlands

A bathroom supplies company is hoping to clean up in the Black Country when it opens its first showroom outside Yorkshire.

Easy Bathrooms has signed a lease for E Block, Bay 4, a 6,997 sq ft unit at The Stourbridge Estate after agreeing a 10-year lease with landlords London & Cambridge Properties.

The company, which has Easy Bathrooms outlets in Huddersfield, Wakefield, and Sheffield, as well as the Luxury Bathroom Studio in Leeds and Huddersfield, has been looking to expand into the Midlands for some time.

But it settled on Stourbridge after identifying that the area would benefit from an independent, one-stop-shop for bathroom supplies, which includes its own range and well-know high street brands such as Heritage, Imperial and Utopia.

Two members of staff have been employed to work in the showroom and it is looking to take on a further two jobs in the warehouse. It will also team up with local fitters and plumbers, so that customers have a trusted team of professionals to fit their  bathrooms.

Lee Reed, marketing manager at Easy Bathrooms, said work was now under way to fit out the showroom, which is just off Mill Race Lane, in time for opening on November 8.

“The Stourbridge Estate is in the right location for our first venture outside of the north of England and we hope that we can look to open more showrooms over the next year or so,” he said.

“We’re looking forward to completing the displays and opening our doors to the public for the first time.”

Paula James, sales negotiator, said with the arrival of Easy Bathrooms only one unit now remains available at The Stourbridge Estate.

“We are pleased that the company selected one of our units to open its first Midland showroom,” she said. “There has been a discernible level of increase in inquiries for units in this popular business location such as the one that we have let to Easy Bathrooms.

“It’s good to see that smaller, independent companies now have the confidence to expand their reach and open in new markets.”

The Stourbridge Estate comprises more than 25 units, with a mix of trade, industrial and leisure uses. Existing tenants include Screwfix, Plumbase, CEF Ltd, Chilly Kiddies Playzone and Dominos Pizza.