The Broadmead BID team has undertaken a comprehensive listening campaign as it shapes plans for a renewed Business Improvement District programme, with backing from Bristol Chamber of Commerce among other prominent organisations and business leaders in the city.
Questionnaires have been distributed to all retailers within the BID area, giving them the opportunity to have their say. This feedback has been reinforced by discussion groups held in Broadmead. In addition, retailers are invited to make contact with the Broadmead BID team to arrange face-to-face discussions on an individual basis.
Jo Hawkins, Broadmead BID manager explains: “We are proud of all that has been achieved by our first two BIDs. They have transformed Broadmead’s look and feel and the commercial performance of our retailers.”
John Savage, Bristol Chamber of Commerce, said: “I believe that the Broadmead BID is an exemplar of how a BID strategy can bring together a local business community to transform the fortunes of a location. It’s essential that the Broadmead BID is renewed.”
Anchored by Harvey Nichols and House of Fraser, Cabot Circus has propelled Bristol city centre into the premier league of retail destinations. The motivation of the Broadmead BIDs has been to ensure that retailers from the established part of Broadmead can benefit fully from this opportunity.
Jo Hawkins added: “The involvement of retailers in setting the priorities has been the hallmark for our BID programmes. As we now plan for our renewal BID, retailer input is again critical. This takes place throughout the life of our BIDs, with retailers playing a key role on our Business Improvement District Steering Group and our BID Marketing Group.”
The first BID brought the environment of existing Broadmead to a standard that was comparable with Cabot Circus. The current BID places the focus on marketing, cleansing and maintenance.