New retailers sign up at St Modwen’s Hednesford regeneration scheme

A family run butchers and established hair salon are set to open branches at Chase Gateway, part of St. Modwen’s £50 million transformation of Hednesford town centre.

Whitehouse Brothers Meat Market is opening a new store on Market Street, and Boyd’s Hair Design’s new salon will be on Rugeley Road. They are due to open this spring once the new premises have been fitted out.

Both retailers already have branches in Staffordshire and are keen to take advantage of the vibrant new retail environment at Hednesford town centre. At Chase Gateway an Aldi and shoppers’ car park are under construction while the Barnardo’s store, Hednesford Bingo and the Reserve Forces and Cadets Association (RFCA) have opened their doors. Just minutes away, at the new Victoria Shopping Park, Tesco, Costa Coffee, Pets Corner, Phones 4u and Lloyds Pharmacy have been enjoying busy trade since opening in December 2012.

Andy Whitehouse, owner of Whitehouse Brothers Meat Market with brother Steve, said: “Our new store is in a prime position at the new Hednesford town centre development. We are on a main road, next to the new Aldi and car park and just a walk away from the busy Victoria Shopping Park. We are looking forward to offering shoppers a wide range of top quality meats at affordable prices along with our expertise as butchers. We also expect to take on up to ten new members of staff.”

Mark Watkins, development surveyor at St. Modwen, said: “We are pleased that established retailers like Whitehouse Brothers Meat Market and Boyd’s Hair Design are taking advantage of the growing footfall and vibrant trading environment at our regeneration of Hednesford town centre and the fact that both businesses are expanding and taking additional premises within Hednesford demonstrates the positive impact that the regeneration is already having on the local economy. Chase Gateway and Victoria Shopping Park now fast offering an enviable mix of high street shops with traditional independent stores and we look forward to welcoming more retailers in due course.”

Established in 1986, Whitehouse Brothers Meat Market has stores in Burntwood and Bridgetown. Over the past couple of years they have refreshed their business and now offer a supermarket-style service where customers can pick their meat off the shelf. Boyd’s Hair Design’s first salon was launched in Chase Terrace in 1997 by owner Boyd Roden, offering haircuts and treatments to customers of all ages. He saw the transformation of Hednesford town centre as the ideal opportunity to expand his business and plans to take on a number of staff at the new salon.

Ramsdens and Cheetham & Mortimer are the joint letting agents acting on behalf of St. Modwen for the retail scheme.

Michael Peachey, partner at Ramsdens, added: “We are pleased to have secured established, local retailers to the scheme. It demonstrates Hednesford’s growing reputation as a retail destination, providing the town’s residents with a varied retail offering.”

Construction began on the ten acre regeneration project for Hednesford town centre in April 2011 after St. Modwen, the UK’s leading regeneration specialist, was granted planning approval by Cannock Chase Council.