Savills has been appointed by Frasers Group to provide property management services to Swindon Designer Outlet, a 250,000 sq ft outlet centre comprising 110 units. The scheme is set within the historic Great Western Railway buildings in the heart of the city, and combines heritage architecture with a modern retail environment.
The centre has seen sustained improvements in footfall, turnover and average spend, supported by the arrival of new brands such as Rituals, Crocs and ONLY, alongside reinvestment from long standing tenants. This growth builds on the strong calibre of brands already established within the scheme, including Polo Ralph Lauren, Reiss, Tommy Hilfiger, New Balance and Nike. Its recent acquisition by Frasers Group represents a significant addition to its growing retail portfolio and reflects continued confidence in the performance and potential of the outlet sector.
Savills will provide property management and operational support across the scheme, ensuring the smooth running of a destination with complex heritage considerations and a diverse occupier mix. The outlet benefits from a large and affluent catchment within a 90‑minute radius, including Bristol, highlighting both its current success and long term growth prospects.
Saagar Sachdev, Director, London Retail & Leisure, Property Management at Savills, says, “Designer Outlet Swindon is a well-established destination with a strong track record and a unique setting. Alongside its offering of leading global brands, there is a commitment to fostering a vibrant local community through initiatives such as a weekly Street Food Market and the ‘Makers Yard’ craft market. Joining an established and expanding group of outlet centres under Savills management, this appointment reflects our depth of sector expertise, from working closely with occupiers to maintaining an environment that meets the expectations of both brands and visitors. It also further strengthens our specialist expertise in the outlet sector, enabling us to add value through operational enhancements, brand curation and long term asset stewardship.”
