Starting 2020 with a bang, creative events agency Shout About have announced the latest bow to their property portfolio with the launch of Minus One – a multi-purpose events space in the heart of East London.
A raw, live performance and event space dominating the basement of The Laundry Building close to London Fields, Minus One is perfectly aligned with the creative agency’s focus to promote and proliferate future hubs of London. Having acquired the ground and lower ground floor areas of the building, before the property is eventually demolished for redevelopment, Shout About will keep the cultural space alive through immersive events, club nights and local enterprise initiatives.
Staying true to the ethos of the company’s ‘meanwhile use’ scheme (launched last year), Head of Agency, Ben Gamble adds “We are always looking to support the industry by creating affordable event spaces for experiential businesses to operate from, and this was too good an opportunity to give up.”
The basement, now known as ‘Minus One’ – a subterranean venue with a capacity of 700 and licensed until 3am on weekends, will be operated in-house by the Shout About team where they will host a mixture of brand experiences, live music events, corporate parties and cultural activities.
In addition, and utilising their unrivalled contacts in this ‘experience sector’, the ground floor will be sublet to an immersive dining specialist (tba), who are to launch a fully operational bar and restaurant, as well as bring their latest concept to market.
With extensive experience in operating large scale ‘shell and core’ venues and event sites, Shout About specialise in taking unused and/ or forgotten locations that may be waiting to be redeveloped or even demolished.
“We have a real passion for reactivating forgotten/unused spaces and turning them into a thriving hub of engagement, maximising revenue and PR, whilst minimising disruption. For our clients, it’s about giving their brand something, that makes them look ‘in-the-know’ and helps them stand out amongst their competitors!” – Ben Gamble, Head of Agency, Shout About.
Harnessing their core values; creativity, culture, and collaboration, Shout About are devoted to creating a ‘beating heart’ for any location, injecting a positive vibe, whilst making use of London’s vast array of empty spaces.
“Our goal is to become the placemakers for new ventures throughout this booming city.” – Ben Gamble, Head of Agency, Shout About.