Sara Robinson, Managing Director of Cake Communications has been named as a finalist in the IoD Wales Director of the Year Awards 2012.
Sara is a finalist in the Young Director category and now goes forward to the IoD Wales Director of the Year Awards Lunch where the very best in Welsh business will be celebrated.
Held at the SWALEC Stadium this week, Simon Walker, Director General, IoD and Rt. Hon Carwyn Jones AM, First Minister of Wales, will address guests and finalists before the winners are announced.
The second year of the awards scheme, sponsored by Cardiff Business School, sees 21 business leaders selected as finalists.
Robert Lloyd Griffiths, Director of IoD Wales, said: “The economic climate over the last few years has not been easy for business and there continues to be a high level of uncertainty. We are facing unique challenges as a nation and as business leaders. It is for those who see these challenges as opportunities, for those who are able to adapt and grow and for those that take the calculated risks and push the boundaries in their sectors that we are again looking to champion success and highlight inspired business leadership.
“Sara has been selected by our judges to be a finalist in this year’s awards because she epitomises this in what she has achieved at Cake Communications.”
Sara established Cake Communications in 2011. Based in Cardiff Bay, the company is acquiring an enviable reputation for excellence in delivering successful results for customers through innovative use of social media, traditional and digital PR and online content strategy.
Clients include High Performance Computing Wales, Nolan uPVC, Clark’s Pies, Real Estate Asset Management Services, Wales Cooperative Centre and City ethical investment firm Iona Capital.
On being shortlisted for the award, Sara said: “I’m very honoured to have been chosen as a finalist in these prestigious awards. Our talented team works very hard to deliver exceptional service to clients, and my aim is for Cake Communications to be the best-respected communications consultancy in Wales.
“Our values are very simple; innovation, relationships, genuine engagement and quite simply, making a difference. My vision is for the agency to be a great place to work and learn and I see it as a vehicle for nurturing the next generation of communications talent in Wales.”