West Mids automotive firm steered towards success

A Coventry automotive company has been steered towards continued growth after pulling into new premises.

NSL Automotive, which specialises in the remanufacturing of steering products and brake calipers for the automotive trade, looks set to build on its rapid expansion after commercial property agents Shortland Penn + Moore introduced them to the ‘perfect’ new premises.

Mick Parsons established the business in August 2013 and has since seen turnover treble to more than £1 million, necessitating the move from St Agatha’s Road to 5,725-sq ft headquarters on the New Inn Bridge Estate.

The expansion will allow NSL Automotive to grow from 12 to 20 employees, with five apprentices joining the company, and could pave the way for the production of new products.

“We are delighted with our new site as it has everything we needed with a mezzanine floor and office space. It’s perfect,” said Parsons.

“We have experienced rapid growth since changing things around internally and needed to move in order to continue that, with space for more office staff and greater production levels.

“We will now have 20 full-time employees including five apprentices, who we will be teaching the ropes at all levels of the business.

“More and more people are tending to buy remanufactured units rather than new ones because of the reduced cost and impact of recycling, and many are looking to Coventry.

“We can now continue with our natural growth, which we hope could take turnover to £1.4million this year while looking at the possibility of providing three or four new products.

“After speaking with Shortland Penn + Moore they found something that fitted the brief very quickly and as they knew time was of the essence for us, they were able to push everything through swiftly.”

David Penn, managing director of Shortland Penn + Moore, said: “NSL Automotive’s growth is a real success story for Coventry, demonstrating what can be achieved in the automotive sector from the city.

“They came to us with an outline of what they needed in order to continue on their path to sustained expansion and our industrial specialist, Justin McVeigh, was able highlight one particular property that provided just what they were looking for.

“It is always pleasing when two local companies can work together in such a way and we hope that Mick and his team can build on their recent success from their new base.”