Leisure makeover boosts North Bristol’s profile for new generations

The Mall at Cribbs Causeway. Pics (C) Huw John, Cardiff.

Big ticket leisure attractions coming on stream in North Bristol herald the area’s most fundamental makeover in decades – and will boost its appeal for younger generations.

That’s according to Nadine Rees, chair of Bristol Hoteliers Association who said the area’s increasing range of business and leisure attractions – coupled with rising levels of investment in the UK hotels industry – would bring dividends in terms of hotel development.

Nadine Rees said: “The growing number of big-ticket leisure attractions in the area will bring thousands more people and trigger demand for further hotel accommodation.

“North Bristol has thrived due to a globally renowned industry and corporate presence including international organisations such as Airbus, British Aerospace and GKN – taking advantage of immediate connectivity to the motorway network.”

But now that presence is being balanced by thriving leisure industry.

“North Bristol will be the first district of the city to fully benefit from the end of tolls of the Severn Bridge which will bring thousands of visitors from South Wales and beyond.

“The newly-launched Metrobus connection to South Bristol will bring in more people from other areas of the city.

“The recent Massive Attack concert in Filton demonstrated the enormous potential of the YTL Arena to be built at the old Brabazon Hangar on Filton Airfield. The Wave will bring a new generation of surfers to Easter Compton – just off the A38.

“In addition, the blueprint for a massive upgrade of leisure facilities at Cribbs Causeway will provide a major ice rink and indoor skydiving centre bringing in yet more visitors.”

And with hotel investment in the UK hotels industry reaching a whopping £7.4 billion in 2018, there is a ready market for further investment.

“Hospitality operators have already responded to the new leisure and lifestyle opportunities in the area. The new Village Hotel opposite the Brabazon site includes a state-of-the-art gym which underlines the commitment to a new generation of Bristolians.

“There was a time when the majority of leisure attractions were in Bristol City Centre – but now the Northern fringes are attracting highly contemporary facilities in their own right.”