Leading commercial real estate firm, CBRE, has successfully completed the sale of the Juniper Building at Blythe Valley Park to UK-based activewear brand, AYBL, as it selects its new office headquarters.
The move supports AYBL’s continued expansion, with the 21,252 sq ft building providing the business with a blank canvas to create its own Grade A HQ, featuring robust sustainability credentials and state-of-the-art well-being facilities for its growing staff numbers. The building is set in a premier, mixed-use business park with excellent transport connections, direct access to the M42, and located ten minutes from Solihull town centre, the NEC, Birmingham Airport and Birmingham International train station. Its strategic location will connect AYBL to top talent and a thriving business ecosystem.
Designed to promote health and wellbeing, the park features 122 acres of green space, walking nature trails and cycling routes. Additional facilities such as a Virgin Active Gym and Health Spa, along with on-site child day care, reinforces its position as a premium location for modern workplaces, enabling businesses to invest in both their operations and people.
The deal further highlights Solihull’s high business growth potential, as a prime location for entrepreneurial talent to scale. AYBL will sit alongside a dynamic portfolio of forward-thinking businesses at Blythe Valley Park, including Siemens, Pinewood AI, Convergence, and West Midlands-born fashion brand, Lounge. The brand’s arrival is testament to Blythe Valley Park becoming a sector hub for entrepreneurial clusters including activewear, automotive, and health technology.
Michelle Mills, Director in CBRE’s Office Advisory and Transaction Services Team, said: “It’s been a pleasure to support AYBL in finding its new office headquarters during such an exciting stage of growth for the business.
“We’re continuing to see strong, sustained demand for premium office space across the Midlands, and ambitious brands are increasingly choosing Solihull in particular as their base for growth. With exceptional connectivity and a dynamic business community, Blythe Valley Park offers the ideal space to help drive growth and support AYBL’s long-term ambitions.”
Kristian Edgerton, Co-Founder and Owner of AYBL, said: “Our new headquarters mark an exciting milestone for AYBL, and a real investment in our future. As we continue to grow, we were looking for a space that would not only support our growing team and expanding operations, but that reflects our brand culture and vision.
“Juniper at Blythe Valley Park will tick all these boxes, offering everything from excellent transport connectivity to access to exceptional talent, and we’re looking forward to entering into this new chapter.”