WHSmith Swansea opens Toys“R”Us® shop-in-shop

L-R: Becky Cooper (Cluster Manager), Natalie Walsh (Area Manager), Shannon Fletcher (Store Leader) and Claire Jenkins (Sales Assistant).

WHSmith Swansea is the latest WHSmith location to open a new Toys“R”Us shop-in-shop this summer. To mark the opening, on Saturday 13 July, the store will host a grand opening event for customers from 8.30am to 1pm.

Geoffrey the Giraffe will join the WHSmith team for an official ribbon cutting when the store opens, before greeting visitors to the store throughout the morning. The first 50 children visiting the store will also receive a free Toys“R”Us goody bag worth over £20 – doors will open at 8.30am so get there early for the giveaway!

The new Toys“R”Us shop-in-shop features a key range of products and activities from top toys brands including Barbie, Bluey, Hot Wheels, LEGO, Marvel, Paw Patrol, Peppa Pig, Squishmallows, Star Wars and more.

Children will have access the latest products and play hands-on with their favourite toys at the in-store demonstration tables. A lifesize Geoffrey the Giraffe sculpture, great for photo opportunities, will also feature in the new Toys“R”Us shop-in-shop.

Swansea is one of 30 WHSmith High Street stores set to open a new shop-in-shop from Toys“R”Us this year, following an initial launch of nine stores in 2023. Last month saw the first of the new Toys”R”Us stores launch, with over 300 people queuing up to mark the opening of Fosse Park. Further openings this summer include locations including Nottingham and Brighton and Halifax.

Ian Sanders, Group Commercial Development Director, WHSmith said: “We’re really excited to be opening Toys“R”Us in Swansea. WHSmith is known for being the Hub of the High Street by providing customers with a range of great products and services. Partnering with Toys R Us gives us a leading toys and games range in our stores and means customers have even more reasons to shop with us. We look forward to welcoming many more customers into our store.”

Commenting on the launch is Swansea’s Quadrant Shopping Centre manager, Lisa Hartley: “The addition of Toys“R”Us within our WHSmith, will strengthen our offer at the Quadrant and give shoppers even more reasons to visit. We are also proud to be chosen as one of only 30 UK-wide shopping destinations to house a new-concept WHSmith.

“The ‘shop-in-shop’ concept will certainly elevate the WHSmith experience and will help diversify its offer with the addition of the much-loved Toys“R”Us brand. As an already strong shop which stocks books, stationery and an in-house Post Office, the addition of toys will be a huge pull for customers.

“Having opened The Entertainer in 2021, we know there is a strong appetite in Swansea for more toy shops, so we are excited to watch Toys“R”Us flourish as part of the Quadrant.”