Marketing Nottingham at the heart of region’s economic recovery

Nottingham and Nottinghamshire’s Place Marketing Organisation (PMO), Marketing Nottingham, has been at the heart of the region’s economic recovery it has been revealed.

The PMO for Nottingham and Nottinghamshire Marketing Nottingham, which includes Nottingham’s inward investment agency Invest in Nottingham, the official tourism board Visit Nottinghamshire, convention bureau Meet in Nottingham and the business networking organisation Nottingham Partners, has played a critical part in supporting the region’s wider economic recovery last year.

Visit Nottinghamshire, which also encompasses Meet in Nottingham and Nottingham Tourism Centre has undertaken several activities to support the visitor economy throughout the last year. The team have carried out a range of marketing and PR activities reaching 600 million people with over 200 pieces of coverage, reached and engaged with over 7.5 million people on social media, produced an official Nottingham and Nottinghamshire visitor guide, ran a Welcome Back marketing campaign with combined reach of over 1.8 million people, combined with a mix of in person and online business events and business support (with over 100 grants secured for local businesses), promoting the region at trade shows, and securing conferences and events for Nottingham with a value of £321,000. For the full report, follow the link here.

Invest in Nottingham, which encompasses Nottingham Partners have been equally busy, working on 16 successful inward investment projects to grow the local economy and supporting businesses by creating 1,786 jobs and safeguarding a further 50 roles with the GVA uplift of these new jobs. The value of these jobs to the local economy over the next few years is £85 million. They’ve also been promoting Nottingham and the region’s regeneration agenda in the media and at industry events. They’ve worked on the Fossil 2 Fusion project, which is bidding for the West Burton A power station to become the Government’s choice for the world’s first STEP Fusion Power Plant. Additionally, they’ve hosted a number of events to help businesses network and scale up their operations in the city, providing vital business support. To find out more and read the full report, follow the link here.

Robert Dixon Interim Chief-Executive for Marketing Nottingham Commented:

“The reviews speak for themselves and we’re really pleased to see that our organisation has played a role in the region’s economic recovery following a tough couple of years. Our annual review shows the impact we had in supporting our visitor economy and investment into the city and wider region over the last year. There are difficult times ahead, but we remain there as an organisation to support businesses.”

Lorraine Baggs, Head of Inward Investment at Invest in Nottingham added:

“Invest in Nottingham has, yet again, been key to bringing inward investment to Nottingham and Nottinghamshire in 2021/22. The team has been crucial to landing more than 16 successful projects that will deliver over 1,700 new jobs in the coming years – this equates to a GVA uplift of over £85m! Inward investment enquiry numbers returned to pre-pandemic levels, and it is clear that work done to raise awareness of Nottingham as a business destination at events nationally and locally has paid off.”

Annette Thornley, Business Development Manager for Visit Nottinghamshire said:

“I’m thrilled to see the positive impact that Visit Nottinghamshire has had in supporting the visitor economy here in Nottingham and Nottinghamshire. We’ve worked really hard over the last couple of years to support businesses get through a tough period, so it’s great to see the number of visitor enquiries and footfall numbers steadily going back to pre-pandemic levels in 2021 and to know that we have played a part in that.”

Kinga Kapias, Marketing and Communications Manager for Marketing Nottingham added:

“It’s fantastic that our marketing and PR activities are helping to support the green shoots of recovery. It’s so important that we promote the region’s visitor economy and attract more visitors to Nottingham and Nottinghamshire. Through our work we’ve managed to secure press coverage for the region reaching over 600m people and over 7.5m people via our social media activity which is hugely positive.”