Sephora and Papier choose restored Heal’s Building for new UK headquarters

Creative real estate developer General Projects and global investment firm KKR have announced a series of major new office lettings at the iconic Heal’s building on Tottenham Court Road, bringing the landmark redevelopment to 94% occupancy.

Global beauty retailer Sephora, premium stationery brand Papier, and marketing agency Eight&Four, will join the reimagined mixed-use destination following its £20 million restoration.

The lettings come amid continued demand for premium, design-led office space in London’s West End, where availability of high-quality workspace remains constrained.

Cosmetics brand Sephora has signed a 10-year lease for 15,000 sq ft and plans to move into the building in October after a major fit-out. Stationary firm Papier has taken 5,000 sq ft on a 5-year lease and moved into the building in early March. Marketing agency Eight&Four has taken 4,000 sq ft split evenly over two floors, with a 5-year lease, which started in March.

The Heal’s building was sensitively renovated and reopened in 2024, repurposing the existing structure to modernise it and meet the standards of today’s occupier. The workspaces are inspired by the building’s storied heritage to provide a home for major contemporary brands competing to attract the best in talent.

The building’s historic character, enhanced following a £20m refurbishment, remains a key draw to occupiers looking to move in. Its diverse range of tenants extends a lineage begun by Heal’s, which used the space for retail, manufacturing, and even military production during World War II.

Robert Selwyn, Senior Asset Manager at General Projects, said: “The Heal’s Building is continuing to attract strong interest from tenants, at a time when high-quality office space in the West End is hard to find. It’s a place with a long and colourful history, which many remember in their own lives. That emotional pull, combined with the careful reimagining of the interior spaces, has created something genuinely unique. Welcoming household names like Sephora and Papier feels like a full‑circle moment for the building, adding to a retail heritage that has defined the building for generations. We’re excited to see this new chapter take shape.

Taymoor Atighetchi, CEO and Founder at Papier, said: “As a pillar of British design, the Heal’s Building is the perfect place for Papier to be based in the heart of London. Both Heal’s and Papier share a belief in the power of thoughtful design to elevate everyday experiences. As we open this new chapter, we’re excited to join a community that shares an appreciation for thoughtful design, craftsmanship and the stories that shape our lives, within one of London’s most iconic creative destinations.”

The reimagined Heal’s Building combines old and new across eight interlinking buildings, with references to its industrial heritage as the former department store and factory in which Heal’s originally designed, manufactured, sold and dispatched its furniture. General Projects carefully renovated the Grade II listed building, retaining its original character while converting it into high-quality office space.

A key part of the redevelopment was the provision of a newly designed retail space for Heal’s, which now occupies the entirety of the ground and lower ground floors, reinstating its street presence as the anchor destination of the West End’s design and furniture district.

The upper floors of the development have been reimagined to provide unique, design-led workspaces with a wide range of available floor plans. Workspaces benefit from best-in-class amenities including high-speed internet, modern, environmentally conscious heating and cooling, and energy-efficient services. The scheme has also delivered three new receptions, a café, and upgraded end‑of‑trip facilities, further enhancing occupier experience.

Following the commencement of the new tenancies, 3,000 sq ft of Grade A office space remains available on the first floor, and c. 9,000 sq ft of space suitable for leisure or alternative‑use occupiers is available on the ground and lower-ground floors.