Motor retailer on South Coast becomes largest SEAT franchise partner in UK

A family-run motor retailer on the South Coast has become the UK’s largest franchise partner of SEAT with the opening of a seventh dealership.

Snows Motor Group is now selling the full range of SEAT cars from a dedicated showroom in Basingstoke, Hampshire.

New models are SEAT’s best-selling LEON, Ibiza, Ateca and Arona, the crossover urban SUV. There is also CUPRA, SEAT’s new sports car brand.

Snows SEAT Basingstoke, located at Aldermaston Road South, Houndmills, has had the showroom kitted out to reflect the spirit of SEAT.

The Spanish manufacturer set a record in 2018, selling 517,600 new vehicles – a 10.5% rise on the previous year and the largest sales volume in SEAT’s 68-year history.

Neil McCue, Group Board Director, Snows Motor Group, said: “There is clear consumer demand for SEAT’s models, as reflected in SEAT’s superb sales volume figures for last year, and Snows is well positioned to help the well-respected brand reach out to customers old and new.

“We already work with SEAT with six other franchise partnerships across southern England, and Snows SEAT Basingstoke makes us the marque’s largest franchise partner in the UK at seven.

“There are 19 of us here at Snows SEAT Basingstoke, drawing upon extensive auto retail experience to ensure customers receive Snows’ exemplary service.”

As well as Basingstoke, Snows has SEAT dealerships on the Isle of Wight and at Poole, Portsmouth, Salisbury, Southampton and Yeovil, with sales and servicing.

Snows SEAT Basingstoke shares a location with Snows Peugeot Basingstoke and a service outlet for Citroën.