A key gateway to Swansea is to be brightened up with an eye catching new initiative.
Colourful banners are to go up on council lampposts highlighting why the city is a great place to live and learn.
The banners will promote the University of Wales Trinity Saint David (UWTSD) whose support will help fund Swansea Council street lighting around the city.
Councillor Clive Lloyd, the council’s cabinet member for business transformation and performance, said: “This initiative will help explain why Swansea – and its ambition – is such good news.
“It’s an exciting partnership between us and UWTSD and comes at a time when the university is growing and the city is being transformed.
“With the council’s central government funding being decreased it’s important that we consider and establish new ways of generating revenue; the sponsorship of lampposts is one of those initiatives.”
The Venerable Randolph Thomas, Chair of UWTSD Council, said: “The University is pleased to support Swansea Council’s initiative by sponsoring the banners.
“They are in keeping with similar initiatives on our campuses in Carmarthen and Lampeter where we use such media to emphasise the University’s brand – its mission, vision and values.
“Swansea city centre is very much our campus environment and we have recently moved to our new state-of-the-art facilities in SA1 Swansea Waterfront. The banners are an opportunity to raise the profile of the University at key locations into the city.
“The University works closely with Swansea Council and makes a significant investment through our campus developments and activities to ensure the prosperity of the city and region. We are working closely with our partners to improve the way in which we live, study, work and spend our leisure time in this wonderful city.”
The 20 bilingual banners will appear on lampposts along Fabian Way, Quay Parade and Victoria Road.
They carry images of UWTSD students and slogans such as “Transforming Education, Transforming Lives,” “Working with Business and the Community” and “Investing in the heart of Swansea city.”
The sponsorship deal is for five years.