Troia UK, operating as The Ivy, is opening a new restaurant at 67-71 Temple Row.
The restaurant group has agreed a 25-year lease on the former Austin Reed unit and the adjacent store, currently occupied by Louis Vuitton.
Fit-out of the 7,000 sq ft unit is expected to commence in early December, once Louis Vuitton relocates elsewhere within the city.
The upmarket brasserie and bar will open in the first quarter of 2018.
The original Ivy in London’s Covent Garden marked its 100th anniversary this year. The celebrity favourite is expanding in the UK regions under its Ivy Collection brand.
Stelios Demetriou, retail and leisure associate director at the Birmingham office CBRE, let the premises on behalf of landlord EPIC.
He said: “The interest from restaurateurs for these premises has been phenomenal and we are thrilled to have secured such a prestigious name.
“67-71 Temple Row provides an exceptional central location overlooking the historic St Philips Cathedral and delivers unique space that complements the Ivy brand.”
The Ivy was advised by Teague & Capital Ltd.
