The Trade Centre Wales to open first superstore in England on Easter weekend

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Andy Coulthurst, chief executive of The Trade Centre Wales

Fast growing car supermarket group, The Trade Centre Wales, is set to open its first superstore in England on Easter weekend.

The Trade Centre UK superstore, located in the West Midlands, will open its 12-acre site on Darlaston Road in Wednesbury on 14 April 2017, with 1,500 used cars on display.

Formerly a Carcraft superstore, the facility has seen a multi-million pound investment to transform the space ahead of the launch, with a team of 90 people working around the clock for three months to give it a complete make-over.

“We’re so excited to be premiering The Trade Centre UK to customers in the West Midlands in our first venture across the border,” said Andy Coulthurst, CEO of Trade Centre UK. “Fantastic customer service, high professional standards and value for money are at the heart of what we do, and we’re looking forward to being able to offer this to a new market outside of Wales.”

The new Wednesbury superstore has created 200 new full-time jobs across sales, administration and vehicle preparation, and will act as both the retail operation and central preparation facility for additional stores the group hopes to establish in the West Midlands region.

The business has already begun the process of playing an active part in the local community and has met with local sports teams and organisations to lend its support with kit sponsorships and donations.

Mr Coulthurst added: “Just like we do in Wales, we want to play a positive role in the West Midlands community, which is why we are actively looking into ways in which we can support local sports teams and other organisations.

“Meanwhile, we are confident that our first Trade Centre UK store will be appreciated by value-driven car shoppers, and we look forward to establishing and growing our brand throughout the country.”

Headquartered in Neath, south Wales, the business – established as The Trade Centre Wales in 1999 – has three existing retail sites at Neath, Merthyr Tydfil and Cardiff North. It has undergone a rebrand for its launch in England, with a new consumer-facing name and significant regional marketing, including TV, radio, outdoor, print and digital campaigns.