Queensberry appoints DS.Emotion to reposition three schemes

Leading urban regeneration specialist Queensberry has appointed creative agency DS.Emotion to provide brand and marketing consultancy on three of its significant retail and leisure destinations in the UK.

DS.Emotion has been appointed across its network of studios in Leeds, Manchester and London to provide brand positioning and marketing support collateral for Angel Central in Islington,  Metquarter in Liverpool and Barnsley’s retail and leisure destination.

Harvesting a successful history for branding destinations including Carnaby Street London, Portman Village London and The Rock, Bury, DS.Emotion will use its place marketing expertise to embrace the respective retail and leisure proposition for each scheme and create a compelling place for customers to visit.

Stuart Harris, Commercial Director and co-founder of Queensberry, said “We are delighted to work with DS.Emotion across all three important assets. Their creativity and flexible approach, as well as localised knowledge was a key component to their successful appointment.”

DS.Emotion was established in Leeds 25 years ago and now operates nationally with studios in London and Manchester as well as Leeds.

The business specialises in property and place marketing and has delivered successful campaigns for  clients including Grainger Plc, Hill, Land Securities, Muse, and Berkeley.