BNP Paribas Real Estate launches industry’s first pop-up retail team with appointment of Denizer Ibrahim

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Denizer Ibrahim, BNP Paribas Real Estate

BNP Paribas Real Estate has appointed Denizer Ibrahim to drive a new, first-of-its-kind division focussed on advising landlord and retailer clients on pop-up and transient retail strategy.

Denizer, the former head of special projects at Appear Here, joins as BNP Paribas Real Estate reshapes its retail offering in line with future retail trends.

Growth in the pop-up sector has rocketed to a reported £2.3 billion (2015) a year and has gained in profile as traditional pop-up occupiers – young, independent fashion and food retailers – have been joined by international retailers and brands using transient retail to complement their online and in-store retail strategies.

BNPPRE said its new service would help clients with their pop up strategy, identifying the right partnerships and offering an end-to-end service from project inception to delivery.

Denizer will report to UK head of retail Joanne Skilton, who also joined in January, from Battersea Power Station Development Company where she was head of commercial leasing.

He will support Fiona Hamilton, BNP Paribas Retail Estate’s global head of retail for international brands, in Europe.

Joanne Skilton said: “We are committed to doing things differently and to employing a retail team with the skillsets to reflect the retail market of the future, both in the UK and Europe.

“Transient is no longer a short-term solution, either for landlords or international brands. It is an important part of long-term retail strategy. Denizer brings with him a wealth of experience and some fresh new ideas. We are very excited about him joining the team.”

Denizer Ibrahim said: “The latest pop-up concepts are defining new roles in the retail landscape, merging experiential shopping, online retailing and modern media to create something exciting and unique.“From our first conversations it was refreshing to see BNP Paribas Real Estate was open to new ways of thinking, and to giving pop-up and transient an important place in the retail conversation.

“The combination of exciting global projects, coupled with the opportunity to introduce some new ideas I’ve seen over the years within the world of start-up, was an opportunity that I just couldn’t pass up.”