Bruntwood provides secure parking for Manchester’s cycling commuters with launch of Elliot House ‘Park or Ride’ initiative

Following the announcement earlier this month that Bruntwood is bringing the recently refurbished Elliot House on Deansgate to market for the first time in 20 years, the team has launched its ‘Park or Ride’ initiative to provide a secure parking solution for Manchester’s growing cycling commuter community.

The ‘Park or Ride’ initiative will allow Elliot House occupiers to choose to drive or cycle to work, safe in the knowledge that they can park their bike or car in Elliot House’s secure underground parking facilities.

According to a recent study by Halfords which analysed the latest census data, the popularity of commuting by bike has increased by 17% to more than 760,000 people in the UK over the last 10 years, with an increase of 90% in Manchester specifically during the same period.

Elliot House’s future occupiers will be given the option of a state-of-the-art bike storage rack, wall-mounted adjacent to their car parking space, meaning they can choose which mode of transport to travel with on any given day.

On the new initiative, Kate Vokes, head of Marketing and HR for Bruntwood, commented: “With rising transport costs and greater emphasis on healthy living, coupled with the UK and Manchester’s recent cycling sporting successes at the Olympics and the Tour de France, we are seeing a significant increase in cycling across the country.

“Many of our customers cycle to work and we appreciate how difficult it can be to find a place to store their bike that is not only safe and secure, but also convenient. By introducing dedicated bike racks for Elliot House occupiers, our customers will be able to park their prized Pinarello, secure in the knowledge that it’s not going to get scratched or damaged.”

Providing 20,100 sq ft of self-contained modern office accommodation across three floors, Elliot House offers an ideal mix of old and new. Benefiting from period features throughout, including original oak panelling, stained glass windows, marble flooring and ornate ceiling details, Bruntwood recently invested £2.5m into the building to maintain its historic features whilst creating open-plan office accommodation, flexible to the needs of the modern occupier.