Gareth Edwards launches Pembrokeshire start-up

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A start-up business from Pembrokeshire has launched an innovative digital platform, helping businesses promote their local services.

The new business, called Lyncu, is the result of a collaboration between Pembrokeshire entrepreneur, Daron Paish, and Dutch marketing specialist Paul Lakatos, creating 10 new jobs in Wales.

Lyncu, announced at last week’s launch event by former Welsh rugby star, Gareth Edwards, is an Internet based platform – available on web browsers, smartphones and tablets – bringing small and medium independent businesses together under one umbrella.

Its unique technology uses a GPS tool to locate users and provide them with offers promoting local small and medium independent businesses, local opportunities and services and local events and initiatives.

Lyncu’s mission is to become the information, shopping and discounts network for local enterprise in Wales, the UK and beyond.

Lyncu secured investment from a number of sources. Swansea law firm Douglas-Jones Mercer advised on the investment process.

Paul Lakatos, Managing Director of Lyncu, said:

“We are thrilled to be announcing the launch of Lyncu. We firmly believe this business will provide primarily Pembrokeshire, then moving into Wales and the wider UK, with a model that celebrates the best our communities have to offer and enables them with the means to sustain their successes into the future.”

Directly advising on the investments, Sheraz Akram, Associate Solicitor at DJM, said:

“I am extremely pleased to have assisted Paul and his colleagues on this investment process. Lyncu is an innovative business with ambitious and exciting plans, and I will watch its developments with interest.”