A Wiltshire company which manufactures quality handmade cakes, snack bars, biscuits and seasonal goods has increased its turnover by 155 per cent and launched 13 new products after developing an innovation strategy to capitalise on opportunities to enter new markets.
Marshfield Bakery, which is based in Dyrham and distributes its products throughout the UK and Europe, has worked closely with the Manufacturing Advisory Service (MAS) to develop a long term project plan in order to meet future customer demand.
Chris Smith, Director, Marshfield Bakery, said: “We needed support in looking at things from a different angle in terms of the development of the business, how to prioritise our ideas and accommodate anticipated growth.
“MAS helped us map out areas we could look to focus on including addressing capacity and process planning, such as making better use of floor space and identifying key process bottlenecks. The support from MAS has been fundamental in taking us from a business that turned over £700k to £2m in under three years. We have launched 13 new products and created 22 new full time posts, providing much needed jobs for the surrounding community.”
Andrew Phillips, MAS Advisor for Wiltshire, said: “Marshfield Bakery is an innovative company with a team committed to growing the business and continually looking for ways of improving operations. With our support in identifying and developing ways to fulfil the company’s potential to access new markets, a strong platform is in place for further growth.”
Marshfield Bakery manufactures a range of products for both niche retailers and major supermarkets. It now has 45 members of staff and a turnover of £2m.