Brent Council approves Quintain’s plan to create Wembley Park alfresco dining destination

Wembley Park, London. Photo: Chris Winter / Wembley Park

Brent Council has approved Quintain’s plans to significantly extend outdoor seating across Wembley Park this summer, more than doubling the alfresco dining space.

Quintain has announced it plans to reopen the Wembley Park dining offer from 04 July 2020, in keeping with yesterday’s new government guidelines. Working closely with Brent Council and its food and beverage tenants, the developer has agreed a strategy to create an alfresco dining destination across the largely pedestrianised 85-acre estate. Additionally, bench seating will be installed to allow visitors to enjoy socially distanced takeaways from many of the food and beverage operators.

Matt Slade, Retail Director at Quintain, said: “After three months of closure, this is an incredibly important time for our restaurants, as well as our local community. We are committed to providing a full-range of community services in addition to a world-class retail, dining and leisure offer. This commitment is reflected in our work with Brent Council to more than double the provision of outdoor dining across the estate. This will significantly help to support our tenants in reopening and welcoming back their loyal customers within the social distancing and Government health and safety guidelines.”

The food and beverage offer at Wembley Park includes an imaginative spectrum of artisan independent, local and major operators, many of which have adapted their offer to enable visitors to maintain social distancing. Pasta Remoli will operate a click-and-collect model, encouraging visitors to order via a scannable QR code, to limit queuing. The restaurant has also installed retractable glass screens throughout. Meanwhile, having already opened for takeaway services, London’s largest Boxpark, Bread Ahead and Black Sheep will expand their outdoor seating provision. Furthermore, hairdresser ChopChop and MoreYoga are also due to reopen on 04 July 2020, in line with the Government’s easing of restrictions for leisure operators.

Wembley Park already benefits from wide boulevards and walkways designed to accommodate large event crowds at Wembley Stadium and The SSE Arena. Alongside appealing landscaped public realm, a number of public art installations and a programme of entertainment will provide an enjoyable customer experience.

Other attractions at Wembley Park include London Designer Outlet, the capital’s leading lifestyle and outlet centre, where more than 70 per cent of the retailers reopened last week. Bike shop, Twenty3C, and Wembley Park Market, home to a number of independent brands, merchants and makers also reopened in June. Wembley Park Market is operating an online click-and-collect service to reduce the in-store browsing time. This follows the launch of an online delivery service and partnership with Bread Ahead and New Covent Garden Market to continue to provide essential groceries, fresh produce and bread to local residents throughout lockdown.

Quintain’s ongoing £3bn transformation of Wembley Park is one of the largest and most all-embracing urban developments currently underway in Europe. Featuring over 500,000 sq ft of retail and leisure space, including some 240,000 sq ft of new build, it features an imaginative spectrum of independents and major brands, spaces for start-ups and artists’ studios and social spaces.

Set to attract over 20 million visitors a year, Wembley Park will benefit from £328m annual retail spend by 2027, putting it ahead of London districts such as Camden, Victoria and Ealing Broadway. By 2027, it will be home to 20,000 full-time residents comprised of children, students, single occupancy homes, flatshares and more. Additionally Wembley Park has a predicted working population of more than 8,000 people including Brent Civic Centre, corporate offices and workspaces across more than 633,000 sq ft of Grade A office space.

Tipi, Quintain’s wholly-owned residential brand, provides design-led, lifestyle-focused apartments and an all-inclusive offer to those seeking an easier way to live in the capital. Minutes from central London, Wembley Park is easily reached by three Tube lines, two train lines, eight bus routes plus ample car parking at low cost.

The agent for the retail and leisure at Wembley Park is Nash Bond.